I met Stephanie Snow in a fantastic Facebook group for female entrepreneurs. She has started a business called Beauty Revolution which aims to help women discover their authentic beauty, and use it to better their own lives, and the world around them.
We have been chatting for a few months now, and I’ve been so thrilled to watch her business grow. I often highlight parts of these interview that really resonate with me, and honestly, I almost bolded the whole darn thing. Stephanie has so much passion for what she does and she has tons of wisdom to share. I’m also very thrilled to see her investing in a business coach and a website update (not with me) – we women need to learn how valuable it is to invest in ourselves. It can be life changing, and often provides us the motivation and outside perspective that we need to bump our businesses to the next level.
When did you start your business, and why did you create it?
I’ve been working on “starting” my business for a couple of years now, but have recently begun working with a business coach, and am getting some clarity, focus and plans in place to do big things. It’s exciting!
My passion for this business comes from my love of the many women in my life who are beautiful and gifted beyond measure, yet they can’t see it because of the narrow definition society has given us of what it means to be beautiful. My organization, Beauty Revolution, aims to help women discover their authentic beauty, and use it to better their own lives, and the world around them.
Tell us about your business and what makes you unique in your field.
I work with women through keynote speaking, small group workshops, and one-on-one coaching. I am certified as a Mind Body Eating Coach through the Institute for the Psychology of Eating. I love helping women make connections with their whole selves – mind, body, and spirit. We are all a mixture of these, they cannot be separated, and each one affects the others. When all parts of us are working in harmony, life is much more enjoyable for us, and we show up better able to give to others.
What do you feel makes your audience special?
I work with women, specifically those over 40 who are ready to stop having to prove themselves to the world, and start giving back to the world all the wisdom and lessons they have learned through their journey of life. What makes these women, and all women, special is the potential for good we have in this world.
Ona Brown once said that women are the gatekeepers of this world. Everyone who comes here is here thanks to a woman. No one gets here without us! So true. And even if you haven’t given birth physically to another human, my guess is that you have nurtured others in many ways over your lifetime. Women are amazing, and I want to help them truly shine, confidently give their gifts and make this world a better place.
If you could magically give all of your community members one thing in this world, what would it be, and why?
I would give them the gift of seeing who they truly are, to see their authentic beauty, and feel unconditional love and acceptance for themselves, flaws and all. I believe this is crucial, because how we feel about ourselves influences every other aspect of our lives from the daily choices we make, the chances we’re willing to take, and the way we reach out to others in our world. When we can know our true, divine worth and potential there’s nothing we can’t accomplish.
Has anything surprised you about starting a website?
Learning how to draw my ideal client in, create a clear path for them, and lead them to my services is so important. It’s more difficult than it seems to be concise, focused and specific about these things. There is a lot of work involved in creating and sending my specific message to the world in a way that resonates and represents the real me.
Did you create your own website or hire it out? Do you use WordPress?
I have done a bit of both. I have spent many hours trying to figure things out on my own (not the best idea) and gone in search of a fair amount of help (a much better idea). Technology doesn’t come very easily to me, and I have decided that’s okay. It’s not my genius or passion, and I’m happy to let others who are good at it assist me.
Yes, I use WordPress for my site.
What advice would you give to someone who is thinking about starting their own business?
Make sure you have a bigger “why” than making money. That motivation can only go so far. You have to really believe in what you are doing, creating, and how it can help people or you will never be able to stay the course when things get difficult, confusing, or “less-than-fun”.
Also, (and I am still learning this one), do your own thing! Don’t be so worried or concerned about doing it the “right” way. I can get myself so lost in all the voices and choices of how to do this or that, or which order to do things, or how you “should” create and run a business. I’m working on letting things evolve organically and authentically, using my own voice instead of trying to fit into someone else’s box or idea. I’m trusting that “my people” will resonate with me and how I show up in the world, as my real self.
If you could go back in time and do something differently, what would you do and why?
I would hire help sooner for things I don’t understand or enjoy doing. I would be willing to invest money into systems and others’ expertise to be able to spread my message farther faster.
I would be more brave in sharing my message with everyone. (Still working on this one, too.) Even if it sounded “dumb”. You never know when your biggest fan or supporter may be listening or standing right in front of you. Don’t waste chances to talk about your big dreams.
Do you have an email list? If so, did you start it when you launched?
I have a very small list at the moment, and am working on growing it. I didn’t start it with my business launch, other than emailing a bunch of family and friends to ask for their support.
Is this your only job? Did you launch your business while working another job?
This is my only job (that has the potential to pay money, anyway). I’ve been home raising kiddos for over twenty years, and my baby is getting ready to leave the nest in another year. Now, I’m getting ready to “fly” out a bit, too, and reignite my passion for helping women discover their authentic beauty.
How do you promote your site?
Good question. I’m working on this one right now with my business coach!
Who are your favorite bloggers or podcasts right now? Or what is an influential book that you’ve read lately?
I love “It’s Not Your Money” by Tosha Silver. I’ve been working on creating an abundance mindset, and realizing that by investing financially in myself and my message, I will be able to help so many more women.
I also really enjoyed “Mindset: The New Psychology of Success” by Carol Dweck. This book explores the difference between having a fixed or a growth mindset, and how that affects our ability to excel in every area of our lives.
Yes, I was a Psychology major in college. Everything having to do with the Mind Body connection fascinates me!