Rita Suzanne Digital Marketing

Rockstar Mom & Digital Strategist

I’m excited about my next few posts – I’m featuring kickass web designers. Yep that’s right, my competition. Hardly. That’s an old way of thinking that I no longer subscribe to. The thing is, there is plenty of work for all of us, and we are each so different in our personality, style, and niche, that I believe that my clients are finding me, and Rita’s clients are finding her. I absolutely love learning from those who’ve blazed a trail before me, and Rita Suzanne’s story is amazing and very similar to mine. I love how she’s made space and time for Mom Owned and Operated (see below) – see what women do when they create a life they love? They give SO much back.

Rita Suzanne is a digital strategist. Since 2014 she has worked with coaches delivering beautiful and strategic brands, websites, sales pages, and courses. She also teaches virtual assistants technology and best practices to support coaches. You can find her at ritasuzanne.com. She has also started a community for mom business owners called Mom Owned and Operated. She has lots of great content and interviews on YouTube. Mom business owners can join the free Mastermind here

First things first – what would your walk-on-stage music be?

Superwoman by Alicia Keys has been my theme song for so long. It speaks to me so deeply. 

When did you start your business, and why did you create it?

I started my business in 2014 when my husband at the time got laid off from his job. I had been listening to podcasts and filling up notebook after notebook with my big escape plan. At that point, I had created my own very simple website and worked with two clients. I told my ex that I wanted to finally start my business and since he would be looking for a new job, it could be in a new location. So we packed up and left California for Ohio where the cost of living would be more affordable for one steady income. 
I started my business to be at home with my sons. I wanted to be a mom so badly and after five years of infertility I was trying to figure out what I could do that would give me the freedom to be home with them. In that discovery stage, I realized everyone talked about needing a website so I taught myself how to code. 

Tell us about your business and what makes you unique in your field.

I’m a digital strategist so that means that I am focused on digital marketing and business strategy. I taught myself how to build websites then how to brand a business that attracts a target audience. First we define the business goals then create a customized strategy to attract your target audience. Then we focus on the tactics to make that happen – content marketing, SEO, social media, email marketing, etc. 

What do you feel makes your audience special?

I am very candidly honest with everyone I come in contact with which can make me very relatable to them while simultaneously repelling those who do not resonate with me and my brand. My clients feel special because of the experience that I have created for them. I really do want them to succeed and will go above to help them when needed.

If you could magically give all of your community members one thing in this world, what would it be, and why?

Time for self care. I find that as moms we lose a little bit of ourselves when we become moms and then a little bit more when we are trying to prove to everyone that we can create a successful business. And the thing that often gets neglected is ourselves. I speak from experience as it is the thing I need the most but often the first thing to get pushed off.

Has anything surprised you about starting a website?

As a designer, what surprises me is that people think that “if they build it, they will come” but a website is just a tool. You have to drive traffic to it in order to get it to work. And remember, set your website up for conversions not just to look pretty.

Did you create your own website or hire it out? Do you use WordPress?

I’ve created all of my websites and I use WordPress because I like to have and encourage full ownership and flexibility. 

What advice would you give to someone who is thinking about starting their own business?

My advice is to set up your systems and processes from the start. Hire help as soon as possible. Define your target audience but also know things will evolve and change over time. And, know that there will be a lot of self discovery during the process – work through it and don’t stop if this is really what you want to do. 

If you could go back in time and do something differently, what would you do and why?

I would have hired help a lot sooner than I did. It actually slowed my growth waiting to get help. 

Do you have an email list? If so, did you start it when you launched?

I do have a list and I wasn’t putting in any real effort to list building until the past two years. This year it is a priority for me. 

Is this your only job? Did you launch your business while working another job?

Outside of being a mom, my businesses are my only jobs. I quit my job to start my business which was a lot of pressure, especially after my divorce. 

How do you promote your site?

SEO, social media, referrals, and networking

Who are your favorite bloggers or podcasts right now? Or what is an influential book that you’ve read lately?

I really enjoy the Creator Club podcast with Katie Steckly and So Money with Farnooosh Torabi. The most influential book that I have listened to lately is $100M Offers by Alex Harmozi

Is there anything else you’d like to share?

I am looking to connect with general virtual assistants who are looking to support coaches with tech. 

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