Edie Clarke provides an incredibly valuable service in this day and age of digital marketing. She is an expert at all things YouTube and has a variety of training, services, and packages to help you and you brand shine online through video. Video is/was super intimidating to me as an introvert and new entrepreneur, but in talking to Edie, I know she would put me at ease, help me script the perfect short video, and tie it all up with a bow with her doing all the tricky editing, etc. She told me she’s starting a YouTube course in the new year and has many great package options for the solopreneur who doesn’t want to DIY as well. You should absolutely check her out at her website https://edieclarke.com and on LinkedIn and of course, on YouTube.
First things first – what would your walk-on-stage music be?
Hey! Get Out The Way by Who (editor’s note – I can’t find this online to share a link with you, but I know it’s got to be incredible!)
When did you start your business, and why did you create it?
I started my business in the summer of 2012. I created my business because I made up my mind that based on my last 3-4 jobs the writing was on the wall that I could no longer work for someone else. Although I never dreamed of becoming an entrepreneur I did understand by this point that working as an employee no longer benefited me or my needs.
Tell us about your business and what makes you unique in your field.
Virtually In Sync is a company that provides remote video services, YouTube channel management and video coaching and consulting services to online entrepreneurs new to using YouTube and creating videos to market their company. What makes me unique is that I can work with clients from concept to completion. I help my client choose the best video topics/titles for their niche, draft their scripts, film them remotely, edit their videos and then manage their YouTube channels.
What do you feel makes your audience special?
My audience consists of passionate and creative entrepreneurs who pour their heart and souls into working with their clients through either service, education, strategizing or coaching.
If you could magically give all of your community members one thing in this world, what would it be, and why?
The understanding that using videos and in particular YouTube videos can exponentially expose and grow their business and they shouldn’t take it for granted. I wish I started earlier and was more consistent and focused with the content I created. Early adopters really benefited from using YouTube to market themselves as experts in their niche. The fact that new users visit YouTube each and every day provides content creators with a new pool of potential admirers, fans, viewers, subscribers and ultimately clients.
Did you create your own website or hire it out? Do you use WordPress?
My very first website I created myself, which I have to say I’m very impressed by since I’d never done anything like that before and if you told me a few years earlier I could do that I would have told you NO WAY. All of my sites have been WordPress websites and my latest which was done for me was build on the Divi theme by my web designer who created a child’s theme for me.
What advice would you give to someone who is thinking about starting their own business?
OMG, invest in a life and business coach. Be clear on what your shortcomings are. Be clear on what you want to do and why. Have a focused game plan with SMART goals.
If you could go back in time and do something differently, what would you do and why?
Hire a life coach. Understand the importance of investing in myself along with my business. Take more chances. Do it scared. Ask more often for help. Stop focusing on what others were doing. Be honest about my shortcomings. Not doing all of these things ate up a ton of time learning the hard way which took me down a very long and winding road.
Do you have an email list? If so, did you start it when you launched?
Yes, I do have an email list and no I didn’t start out when I first launched my business. Yet again another costly mistake. Although to be honest, size isn’t as important as we’d like to think. You can be quite successful with a small list that’s engaged with your content.
Is this your only job? Did you launch your business while working another job?
This is my only job and I started my business after quitting a job I absolutely hated and believed was slowly killing me.
How do you promote your site?
I promote my business on LinkedIn, YouTube, and through networking.
Who are your favorite bloggers or podcasts right now? Or what is an influential book that you’ve read lately?
I am more of a listener than a reader so my favorite podcasts are Video Talks with Andy Greenhouse, Bridge to U with Monique Russell, Dare to Leap with Kathy Goughenour and Business Wars. A book that I’m loving right now is Practical Law of Attraction by Victoria M. Gallagher.