Sallie Wagner - Life Coach

Intentional Life Coaching for Life’s Large and Small Transitions

Hey friends. I was trying to not duplicate professions in my Women to Watch blog posts, but I am a huge fan of life coaches, and want to share as much of their amazing goodness with you as I can. Sallie Wagner has an interesting and varied career history as a lawyer, a real estate broker and business consultant, and most recently a life coach. I love her kindness, her resourcefulness, and her dedication to action. She has so much wisdom to share with you (and she has a e-book on Amazon if you want to learn more!). You can find her at, on Facebook, and on LinkedIn.

When did you start your business, and why did you create it?

I started my coaching business — Intentional Life Coaching — 2 years ago. Starting that business was/is the culmination of a lifetime of work, study, and learning. My continuing mission is to impact lives as I coach and guide people to get rid of beliefs that hold them back, so they can fully embrace and integrate the challenges that life brings, in order to discover, create, and live the life that makes them come alive.

Tell us about your business and what makes you unique in your field.

I coach people — primarily women — who recognize the pivotal points of change in their lives as opportunities for change and growth. Dramatic change like birth, death, marriage, divorce, job change. Less dramatic change, yet still significant, like life creep. When you wake up one day and wonder what happened with your life.

My unique approach is to focus on systems and processes, rather than on goals. Because focus on goals means we’re living in a constant state of failure. Think about it — with a goal, there’s only one way to succeed — and even when you get it right, you have to wait until the end to enjoy your success. Plus, with a goal, you have an infinite number of ways to fail. When you focus on systems and processes, you succeed every day. You goal set to the present. Take action steps every day, and you’ll get the results you want to see in your life.

What do you feel makes your audience special?

My audience includes people who are ready to reclaim power over their own lives and do what it takes to begin to make conscious choices, rather than live the life that was programmed for them by family, society, the world. They are generous with themselves in time, money, and commitment to personal growth and development. Because they understand that how they treat themselves directly impacts how they treat others.

If you could magically give all of your community members one thing in this world, what would it be, and why?

I would give them joy. Joy is a conscious choice, and many times we have beliefs that keep us from making that choice. It’s a decision about how we live our lives. It’s the thermostat. Not the thermometer. And it sets the stage for all the other positive attributes in life — gratitude, abundance, wisdom, and all the rest.

Has anything surprised you about starting a website?

It’s an ongoing process. It’s always evolving to better meet the needs of the people with whom I work.

Did you create your own website or hire it out? Do you use WordPress?

I hired it out. It is WordPress.

What advice would you give to someone who is thinking about starting their own business?

1. Make sure you have a good business plan which includes failure along the way. Failure is a tool, not an outcome. It’s a resource that you can manage, just like any other resource. It helps you focus and calibrate as you move forward in building your business.

2. Treat it as a business. If you want a hobby, do something else.

3. Understand that you need to work ON the business as well as IN the business. Different activities require different skills.

If you could go back in time and do something differently, what would you do and why?

I would have more realistic expectations about what it takes.

Do you have an email list? If so, did you start it when you launched?

I have an email list. I didn’t launch it when I started. I built it — and continue to build it — along the way.

Is this your only job? Did you launch your business while working another job?

Not my only job. I have other businesses and initiatives that I operate. Fortunately, there is some synergy between them, so there is some overlap in effort. I prioritize with my 20% — 20% of my effort yields 80% of my results. Just figure out what is included in the 20%!

How do you promote your site?

Email, social media posts.

Who are your favorite bloggers or podcasts right now? Or what is an influential book that you’ve read lately?

I’ve been reading Scott Adams lately. He has some interesting takes on persuasion, success, and critical thinking.

Is there anything else you’d like to share?

3 things that I teach in my coaching.

1. It’s not what you don’t know that holds you back, it’s what you do know, that’s not true, that holds you back. The solution to many of our challenges is not to learn more, not to learn what we don’t know. The solution is to unlearn what we know that’s not true.

2. M-S-G is the magic formula. Mindset, Skillset, Get Off Your Asset! Mindset is essential — because it includes things that we know that are NOT true. Many times we need a new Skillset to have the right Mindset. And without action, Mindset and Skillset are just a nice philosophy. So we have to Get Off and USE Our Assets to get the results we want to see in our lives.

3. Ask yourself, what do you know, that’s not true, that’s holding you back? Discover your unique M-S-G and find out!

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