Gavriella Abekassis founder of the Artist Entrepreneur Club

Helping Artists Become Entrepreneurs

Gavriella Abekassis is a fabulous French artist/entrepreneur who loves helping other artists sell their artwork online. She invited me to be a guest presenter for her fantastic membership club called the Artist Entrepreneur Club, and I had so much fun meeting so many great artists from around the world, while sharing tips on how to improve one’s website. Her energy is contagious and she is one sharp cookie – highly recommend you check her out! The best link to learn more about her work and the Artist Entrepreneur Club is!

First things first – what would your walk-on-stage music be?

Love this question because this is totally something I’d prepare even before I am invited to walk on any stage.

It would be Sweetest Life by KWAYE!

When did you start your business, and why did you create it?

I started my business in March 2020, just before the lockdown started. I have always been an entrepreneur and worked with artists on the side of my full-time job. I wasn’t realizing that it was because I wanted to work with artists full-time. When I prepared for my wedding, I entered a membership for brides, and I realized that I could open my own membership too for visual artists. At the time I was working full-time in an art gallery and I was not having the impact I wanted at all. I wanted to actually help visitors coming to the gallery, who were mostly artists and who were trying to enter the community of the gallery. At the same time, I was on the gallery team, seeing that it was going to be impossible for these artists to succeed at entering the gallery. Therefore I thought that I could teach them how to sell their artworks independently, so they wouldn’t have to wait for a gallery to create their own opportunities.

Tell us about your business and what makes you unique in your field.

The Artist Entrepreneur Club is for artists who want to take action and reach their goals of selling art online. Artists who are members of the club join to learn, but end up taking action consistently. There is live teaching, but the real focus of the Artist Entrepreneur Club is our monthly challenge. Every month, for around 20 days in a row, artists have to implement a specific action I give them once a day to become consistent at something specific that will bring them closer to their goal. The action is always related to growing your audience of art buyers or selling artworks online.  

What do you feel makes your audience special?

Optimism is at the centre of my audience. It might be hard at times, but my audience and my clients believe in themselves. They know that they can achieve their goals, and they are optimistic: they look at challenging times as lessons, rather than as failures. Actually, this is really important in the energy of the Artist Entrepreneur Club, therefore I make sure artists who are about to join are the right people. 

If you could magically give all of your community members one thing in this world, what would it be, and why? 

Strong boundaries! 

My audience believes in their dreams so much that they tend to spend too much time on them. So we also work on strengthening their boundaries and make sure they spend a lot of time in the studio too. 

Has anything surprised you about starting a business?

It’s such a roller coaster. I love this about business, and sometimes it’s hard too. There are months where I get my biggest wins ever, but when I “plateau”, I also do it 150%! So in these times, it’s about reflecting on what is going wrong and why it doesn’t feel good. I spend a lot of time analyzing what feels wrong, and what I am going to do, so I feel good and I grow again.

Did you create your own website or hire it out? Do you use WordPress?

I created my own business and used WordPress. I am a little bit of a control freak so I did it myself, but I will need someone to do it for me in the future. 

What advice would you give to someone who is thinking about starting their own business?

Identify who you want to serve and help, and talk to them a lot. They have all the answers you want. 

Stop worrying about what anyone will think of you, even if that’s very scary, because what they think is less important than your dreams!

If you could go back in time and do something differently, what would you do and why? 

I would go back to the 10-year old version of myself and start a business then. I would go to our basement, fold all the unused clothes and sell them on eBay haha! I feel like there was an opportunity missed there to both help my parents and make money. I was already very ambitious then so I wonder why I didn’t think of this.

Do you have an email list? If so, did you start it when you launched? 

Yes, I launched a couple of months after launching my business.

Is this your only job? Did you launch your business while working another job?

Yes, it’s my only job, and I launched it when I was working in an art gallery full time indeed.

How do you promote your site?

My main way is to launch it over and over at the end of the free week of training/challenges I run, but I am going to slowly move away from challenges, and instead grow my SEO and my blog.

Who are your favorite bloggers or podcasts right now? Or what is an influential book that you’ve read lately? 

I am actually picky when it comes to podcasts. I love the format but only a few catch my attention in the long term. I listen regularly to Denise Duffield-Thomas’ podcast Chill & Prosper because I relate to her as she’s an introverted ambitious business owner. I also love Jaime Masters’ podcast Eventual Millionaire. She has the best guests!

Is there anything else you’d like to share?

I had so much fun answering these questions, they’re great! Thank you for having me!

I also want to add that I really loved your advice on my website and I am super grateful for them. I can’t wait to implement them soon. 

I recommend to anyone who needs help with their website to get on a call with you!

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