Priscilla Kucer Consulting Solutions

Getting More Micro Businesses to the 5 Year Mark

Dr. Priscilla Kucer (Dr. P) is the Founder and CEO of Priscilla Kucer Consulting Solutions LLC. She is the strategic business coach of your dreams. She helps micro business owners get unstuck and scale their businesses by learning strategies to improve their goals, processes, and operations. She has a mission to get micro business owners to combine their learning style, superpower, leaderships skills, and vision to find solutions to their problems, take actions, and get the results they need to survive their first 5 years and beyond! You can find her at https://drpksolutions.com/ and all her links below in the interview.

Going to show my embarrassing fan-girl appreciation of this amazing high-achieving academic entrepreneurial woman and show you what I wrote at the bottom of my notes when we first met:


First things first, what would your walk on stage music be?

This instrumental that was created specifically for me by Lawrence “Lorenzo” Gittens a singer, songwriter, producer, and entertainer in Barbados: https://youtu.be/tTqOXCD6zzQ (editor’s note: see what she did there? I told you she was brilliant! Plus, isn’t that a great energy?!)

When did you start your business, and why did you create it?

WHEN:

I always find this to be an interesting question because I started my business before I made it official. I think that you can relate to that. I don’t recall the exact date when I can say that it was the first day that I started to plan. I remember that there were many, many days of me brainstorming what I wanted to do as a business. I did some of my most productive brainstorming on days that were extremely productive in my full-time jobs at the time and also on the days when I got frustrated with processes and systems that were in place in my full-time jobs.

I do remember the day when I got the courage to admit that I had a business and registered to become a legal Limited Liability Company (LLC). It was a very exciting day for me on July 24, 2020. I realized that there was no way that I could continue developing curriculum for coaching and consulting with small business owners if I was not legit myself.

WHY:

You want to know the reason for me starting my company. I decided to create my company because I wanted to help small business owners and aspiring businesses to survive. In my research, found that:

50% of small businesses make it to 5 years

30% make it to 10 years

82% fail to make it to the end of their 1st year because of cash flow problems

17% fail because they have no business model

Then as I looked into differences between men and women and differences between race, I was convinced that I need to help small business owners with scaling. But I just didn’t want to be focused on the numbers and helping them balance books, especially because I am not an accountant or a finance professional. I reviewed my research again and I knew that I needed to focus on helping small business owners with strategic planning. My background in working in school districts and professional organizations added to my reasons for choosing this focus. Then about three months after legally forming my business, I decided to narrow my target audience to micro business owners (the smallest of all the small businesses).

In determining my ‘why’ for starting my company, I considered my value proposition… that thing that would make my company stand out from others that were similar. In my research, I found out that a Google search of business consultants or business coaches brought up TONS of options. After reviewing the results of my searches, I found that there was an absence of business coaching and consulting companies that stated that they helped micro business owners. I did find many business coaches who wanted to help the micro business owner with their marketing or leadership skills, but not for organizational development. There are so many solo entrepreneurs, independent business owners/consultants, and small business owners who fall into this category of micro business owner, but they are unaware. So, I decided that I wanted my business model to include educating solo entrepreneurs, independent business owners/consultants, and small business owners to learn the benefits of being a micro business. In that research that I keep mentioning, I found that there were many individuals that I came across who called themselves self-employed and were unaware of the strategies that they could implement to shift from being self-employed to being an actual small business owner. I knew that if solo entrepreneurs, self-employed, independent business owners/consultants, and small business owners were provided with coaching and consulting to improve their goals, processes, and operations, they would be in a much better position to grow.

Tell us about your business and what makes you unique in your field.

BUSINESS:

Richard Bronson said that “a big business starts small.” I mean seriously think about that statement for a few seconds. Now think about stories of the beginning for Amazon, Walmart, Microsoft, Apple, Fenty Beauty, Nike, Pepperidge Farms, and Cisco. I believe that micro business owners are at the core of business innovation and they have the potential to grow into medium and large size business that add several jobs to their communities and boost local, national, and international economies. So, I made the commitment that I wanted to help micro business owners to understand their OPLE™ so that they can be a successful long-standing business. Within that OPLE™, I decided to focus on organizational development, personal qualities and abilities, leadership, and education. I saw these as 4 essential pillars for all businesses.

UNIQUE:

I would have to say it’s my background and experiences. I have received formal training in psychology, education, organizational development, human resources, and leadership while I completed my degrees from accredited universities in the United States and in Barbados. I completed a Doctor of Philosophy in General Psychology with an Emphasis in Industrial and Organizational Psychology. That was one hell of a journey for sure to complete. I lived in 2 different countries and in 3 different states in the U.S. while I completed my course work and my dissertation. Talk about needing to have strategy, implement it, and learn from my failures…that was my experience with formulating my ideas for my dissertation, researching multiple sources, and going through several revisions of my proposal before I even got a chance to execute my strategy to collect and analyze the data to complete my dissertation.

Added to my journey while doing my doctorate are my journeys to complete my Specialist in School Psychology, Master of Science in Psychology, and Bachelor of Science in Psychology. Each degree brought with it different challenges that I needed to face and overcome so that I could continue moving forward. Let me tell you there were quite a few. Remember I mentioned that 82% of businesses fail to make it past their first year because of cash flow issues? Well, I am convinced that a similar thing happens for those who decide to start graduate school. I almost did not finish because of funding issues. But I made sure to research to find solutions that could help me, take action on them, and keep taking action until I reached my desired results….successfully completing my trainings and earning my degrees!

To date, I have lived and worked in 3 countries: Barbados, Cayman Islands, and the United States. Within the U.S., I have lived in 4 states: Florida, Washington, California, and Texas. In each place, I have worked in large and small organizations with individuals from more than 20 different countries, speaking more than 10 different languages, and having a variety of sexual orientations, religious beliefs, and skillsets. I learned the value in working with such diverse individuals.

In 10 years of being a school psychologist and special education administrator, I surely learned a variety of ways to conduct an evaluation. I applied qualitative methods with quantitative methods to make data-based decisions for individual students, schools, and departments. I found firsthand the importance of not working in a silo. When it comes to deciding on interventions or actions to take to help improve outcomes for an individual or an entire system, I found that it was important to examine the budget, human resources, compensation, wellness, security, curriculum, culturally responsive practices, and professional development. This systemic approach is vital to helping the individual improve.

So, you wanted to know what makes me unique in the field. I would have to say these experiences that I just mentioned to you. I did not find any other business coaches or consultants who have the exact educational background and work experiences.  

What do you feel makes your audience special?

Their innovative ideas for their respective businesses and their desire to succeed.

If you could magically give all of your community members one thing in this world, what would it be, and why?

Education to meet their needs and their curiosity. Nelson Mandela said that “education is the most powerful weapon which you can use to change the world.”  I truly believe this. I grew up on the small island of Barbados in the Caribbean. We have a rigorous education system. That with unconditional support from my parents (Louisa and William) helped me to learn that there was an entire world outside of Barbados that I wanted to experience. It was through education that I found out how interconnected the world is from goods and services to impacting the climate. It is through education that we learn about what is available, what has been tried, what has failed, and how we can improve on those failures….innovation is connected to education.

I wanted to clarify that not all education has to be formal education received through colleges and universities. There are so many ways that we can educate ourselves to find the information that we are seeking. Back in the day we had encyclopedias and our elders. Now, we still have those resources, but we have access to even more on the Internet and in local public libraries that can give us the knowledge that we seek.

Has anything surprised you about starting a website?

The number of different metrics that I can obtain on the backend of having my website. I have learned that it’s not just about creating those pages that people get to see when they visit my website, but it’s also about the pages that don’t make it to the public that were created in the design phases and the metrics.

I was pleasantly surprised that I can track the number of people who visit my website, the pages that they visit, the actions that they take on those pages, how long they stay on a page, the browser that they use to view my website, where they came from before visiting my website, and so much more.

Besides the metrics, I get excited when I learn of an integration or plug-in that exists to match an idea that I have to improve my website.

I learned the difference between a banner and a widget and between coding versus embedding. These things weren’t surprises because I never gave them thought before having a website. These were things that I am very excited that I learned about.

Oh… the automations that I can run from my website was another surprise. The combinations are vast!

Did you create your own website or hire it out? Do you use WordPress?

I chose not to go with WordPress because I did not like how it was structured. I was in a conversation with digital marketers who told me about an alternative to WordPress. So, I checked it out, liked it, and created my own website with that website builder. The host for the website builder is Simvoly.

I believe that I was fortunate to receive an amazing website host for my website at a great price for someone now starting out with tons of features (website pages, landing pages, forms, pop-ups, banners, checkout process, email automations, appointment setups, images, files, codes, and more). The best part of it all was that the user experience aligns with my learning style.

Even though digital marketers were the ones who first told me about this website platform, I found out that it can be used by professionals in other industries. I have been receiving help on improving my website as it expands.

What advice would you give to someone who is thinking about starting their own business?

I would say, check out my course that I will be launching soon on starting your own business!

But other than that, I would say truly think about what you want to focus on and do just that…focus on it.

Don’t chase every shiny thing that is dangled in front of you with promises of helping you improve your business in an unrealistic amount of time. Do your research first!

There will be times when people that you love and respect highly in your life may become naysayers and negative people towards your idea for your business.

Be ready to stay true to your reason for starting your business in those times.

Don’t use failures as an excuse to give up on your business. We learn from failures and we become so much better when we apply what we learn.

Everyone is not going to be your target audience and everyone will not buy from you.

Know your wellness habits. I am talking about those things that you do to help put you back in good spirits or that you do when something great happens. You are going to need them on your entrepreneurial journey.

But most importantly, PLAN! Have a plan for your business. 3 types of plans that I recommend are business plans, strategic plans with action plans, and contingency plans.

If you could go back in time and do something differently, what would you do and why?

 I would go back and tell my younger self:

“Stop thinking that you don’t know enough to be successful. Instead, START applying what you know!”

Fear can be crippling, but we have to believe in ourselves and take that risk to pursue something that we are passionate about. I had to remember all that I learned in my psychology training and applied it to myself to give me a HUGE PUSH!

Do you have an email list? If so, did you start it when you launched?

Yes, I do. I did not start it immediately when I formed my business or launched my website. The reason was that I wanted to be strategic with my list. I needed to identify the reason for starting the list and what I would be doing with that list. Plus, I needed to research what were the state/federal laws surrounding the collection of people’s information.

Is this your only job? Did you launch your business while working another job?

Yes, I started my business while working another job. But a few weeks after formally it legally, I left the job I was in. That was one of the best days that I had that year!

No running my company is not my only job. I enjoy teaching and I am still passionate about school psychology. So, I teach part-time as an Adjunct Faculty. I have taught master-level students. Now I am teaching doctoral- and specialist-level school psychology students at my alma mater, Nova Southeastern University [Go Sharks!] I teach part-time because my company keeps me very busy and part-time works best for me.

How do you promote your site?

I promote my website in several ways. I included the link on all of my social media sites:

Alignable

Facebook

Instagram

LinkedIn

Pinterest

As well as on:

YouTube

Spotify

I also promote it in posts that I make on social media within the actual graphic that is displayed.

You can also find it on my public member page in my professional organizations and business networks:

Business Network International (BNI)

Society for Industrial and Organizational Psychology (SIOP)

Whenever, I am a guest in an online networking group meeting, I promote my website when I share my virtual business card.

On the topic of business cards, I have actual business cards that I gave out that has my website and I also use QR Codes to connect others to my website instantly to specific forms/applications.

Is there anything else you’d like to share?

Just one thing, if you are wanting to access online courses that will be giving you solutions that you can implement right away, sign up here to be on the list to be one of the first to know when the courses are released.You will also be eligible to receive special discounts that will only be available to those who sign up here before the courses are launched.

Leave a Reply

Your email address will not be published.

More Women to Watch

Rachael Botfield Podcast Manager

Podcast Manager Queen

Rachael Botfield helps women make their podcasting dreams come true. She has a fantastic podcast where she teaches the basics of starting a podcast and

Read More »
Jennifer Major Business and Life Coach

Let’s Get Organized

Jennifer Major is a coach, mentor, and speaker at Cultivating You. She helps women get organized, get confident, and develop better time management skills while

Read More »
Lillian Rafson Pack Up + Go

Just Pack Up + Go!

Lillian Rafson is absolutely a Woman to Watch! I met this go-getter at Wanderfest earlier this year, and was so impressed by her brilliant business

Read More »
Cory Peterson Web Designer from Meadowlark Consulting

Hi, I'm Cory

I am a web designer, tech consultant, and mid-life entrepreneur. I am passionate about lifting the voice, the impact, and the economic level of women entrepreneurs everywhere. I live in the Pacific Northwest with my two kids, my pup, and 4 chickens.

Unless I tell you otherwise, these amazing women are not my clients! They are people I’ve met along the way, rocking their businesses, sharing their passion and expertise with the world, and being an inspiration to me and other business owners who are up and coming.

If you’re a small business owner or online service provider, now is your time to shine! Never dim your light to make others feel comfortable.  I know I can help you build a brand, a website, and an online presence that people are crazy about. Please get in touch if you’d like to chat!

Get My Website Project Planner!

Enter your details below for access to my Website Project Planner. If you’re ready to build or update your website, it will walk you through all the details you will need to consider and  be thinking about. Happy planning!

Website Project Planner - Meadowlark Consulting
.