Alisha Carlson has been a fitness, nutrition, and mindset coach since 2017. I love her non-diet approach to healthy living and her focus on mindset as the key to a better life. You can find her on Facebook, Instagram, and LinkedIn, and her podcast “The Strong[HER] Way | non diet approach, mindset coaching, lifestyle advice” on Apple and Google.
When did you start your business, and why did you create it?
I started my coaching business in 2017. I’ve always had a bit of an entrepreneurial spirit. I grew up in a family of entrepreneurs. So it really just felt like the natural thing to do. I started my coaching practice because I wanted to help women feel stronger in their minds and bodies. I wanted to help them feel more confident in their bodies and empower them to step out into their lives in a bigger way.
Tell us about your business and what makes you unique in your field.
I’m a life and health coach. I teach a non diet approach to food and fitness. That really focuses on helping women feel better in their bodies without necessarily having to lose weight. This approach allows us to focus on creating healthy habits and lifestyle change rather than quick fixes and diets that are short term. I’m more interested in teaching women how to set and reach goals and keep their words to themselves.
What do you feel makes your audience special?
I love the ambitious and audacious women I get to work with. They are purpose driven, visionaries that have their hearts set on changing the world in some way. I would say they tend to be overachieving and often get stuck in perfectionism. Often times they are driven to succeed from a place of self pressure and fear… perhaps fear of not living up to their potential.
If you could magically give all of your community members one thing in this world, what would it be, and why?
I would give them belief– in themselves, in their dreams.
Has anything surprised you about starting a website?
Oh man, I think I was just surprised by how much time and attention to detail it took. Again, that is probably my perfectionistic tendencies coming out.
Did you create your own website or hire it out? Do you use WordPress?
I do use WordPress. I’ll be honest, my website right now is pretty basic. I have worked with a designer in the past, and have built a full website as well.
What advice would you give to someone who is thinking about starting their own business?
Stay anchored to the impact. Remember why you started your business in the first place. Especially when things are going slower than you’d like or it feels like it’s not working.
If you could go back in time and do something differently, what would you do and why?
I would have waited to hire someone for a website. And, I would have focused on foundational selling and marketing skills before learning about funnels and what not.
Do you have an email list? If so, did you start it when you launched?
I do. And yes, I did. However, last year I went through and culled my list. It felt scary to let all those people go, but I knew that it was more about the vanity number of having a bigger list. I wanted to have people there that really wanted to be there.
Is this your only job? Did you launch your business while working another job?
I coach full time. Currently I am coaching in person as well doing fitness classes too.
How do you promote your site?
I don’t really promote my site much right now. I will on occasion point people back to my freebie there.
Who are your favorite bloggers or podcasts right now?
It really depends on my mood- I am enjoying Entreleadership, Make money as a life coach, and Beyond the Diagnosis.
Is there anything else you’d like to share?
Just keep going. Hold the belief even when you can’t see the results. The belief always comes first.