I am so inspired by women making their dreams come true – for years this was just a lofty concept that “other” women were doing. Now I’m making it my mission to get to know these women, find out what their vision is and their why and what steps they are taking to make it a reality. Cara Smock from Coaching By Cara transitioned from personal trainer to life coach with a holistic fitness and wellness focus. She has such an empowering vision that I can really relate to – I’m not looking for a beach bod, but I absolutely want to be healthy and strong enough to live a long enjoyable life and to keep up with my kids in all our favorite activities. You’re going to love Cara’s enthusiasm and her message.
When did you start your business, and why did you create it?
I officially started my business in 2020 during the COVID pandemic, although I’ve had my website since 2016, I didn’t have a vision for it until COVID happened. I was working in the gyms before the pandemic, and I became tired of the fitness industry’s focus on exhausting exercise for aesthetic purposes (lose weight, get toned, six-pack abs) — my clients and I don’t care about any of that. We want to be healthy and strong in our unique bodies in order to do the fun recreational activities we care about doing. So I created a space where clients focus on developing both inner and outer strength for holistic health and wellbeing. I help people move better, nourish their bodies, and uncover mindset blocks that have kept them from consistently practicing healthy behaviors. My signature program guides clients in developing a unique wellness plan that works for their lifestyle, body, and goals.
What do you feel makes your audience special?
I work with mostly women (and sometimes their partners) who are remote workers and digital nomads. They’re special because they do purposeful work, and they’re great at it, and they get to have more freedom in their schedule than the average 9-5 worker. But this freedom can also come with added pressure to work long hours, do everything for their company while putting health practices on the back burner. It’s special to me when I hear how making time to do more healthy activities can actually increase their productivity and effectiveness in their work because they’re showing up more energetic, focused, and confident.
If you could magically give all of your community members one thing in this world, what would it be, and why?
I’d give them the energy to get started, be motivated, see their fullest potential so that they show up for themselves in their authentic power.
Has anything surprised you about starting a website?
I was surprised by how easy it was! I also discovered how important the words of the website were, rather than the images and features. I was also surprised by how unimportant a website is without a consistent social media presence.
Did you create your own website or hire it out? Do you use WordPress?
I created my own website using WIX.
What advice would you give to someone who is thinking about starting their own business?
It’s about the journey, not the destination. Your first idea, the one that gets you started, may not be the one you ultimately end up being successful with. It’s the act of taking a leap of faith, learning about yourself and discovering more about your mission that is the real fun part of entrepreneurship. Every high and low through the journey teaches you how to effectively do the work, bring purpose to the business and touch as many lives as possible.
If you could go back in time and do something differently, what would you do and why?
I’d stress less about doing things perfectly, and instead, have more fun with it. I wasted WAY too much time making sure it was the “right time” to take action on an idea, so if I could go back I’d put myself out there right from the start and not stress about making mistakes.
Do you have an email list? If so, did you start it when you launched?
Yes, and no — that was one of the first mistakes I made! I didn’t start it for months after I launched.
Is this your only job? Did you launch your business while working another job?
Yes this is my full-time job. I was actually under a non-compete contract at my old job, so I wasn’t allowed to run a wellness business while employed at the gym. I quit to start my business from scratch, and none of my old clients could come with me (heartbreaking). My partner (in life and business) supported us during the beginning months of the business and I am forever grateful for them to give me that opportunity.
How do you promote your site? How do most people find you?
Facebook and Instagram are my main promotion platforms, through word of mouth from clients, family, and friends, or by joining one of my free wellness events on Facebook.
Who are your favorite bloggers or podcasts right now?
The Financial Feminist, Tori Dunlap of Her First 100k. She’s a young woman in Seattle challenging the male-dominated finance world and getting financial freedom in the hands of women and younger generations.
Is there anything else you’d like to share?
If you’re thinking about making a change in your lifestyle for your health and wellbeing, meet yourself where you’re at and take one small step at a time for sustainable change. So often (especially us women) get caught up in our looks, and while looking good can help you feel good, confidence comes from within. So don’t wait until you’re “in shape enough” to do what you want to do, and don’t be afraid to try something new and suck at it. You can be fit AND fat. You can be skinny AND strong. You can be healthy without eating the perfect diet. You can love yourself and your body without it looking like a model. Your uniqueness is what makes you so special!