Business Coach Maggie Perotin from Stairway to Leadership

Business Coach Helps Empower Women

Maggie Perotin from Stairway to Leadership is going to knock your socks off. Maggie is a business coach for women small business owners. If you need a boost of energy, enthusiasm, and inspiration to help you meet your business goals, you’ve gotta start hanging out with Maggie (virtually, of course). I found Maggie through her free Facebook community for women entrepreneurs: I would also highly encourage you to join her mailing list at her website: AND on Instagram. AND check out the very last link below to see her free 5-day Diamond Effect Challenge. Lots of gold, I mean, diamonds there too!

When did you start your business, and why did you create it?

I started my business over 2 years ago.


I think when we start a business, we usually have two WHY’s, the internal and external one.

The internal reason for me was creating a professional career path that aligned with who I was, my personal values, and what impact I wanted to make in the world.

Up to that point, I had had a successful career in the corporate world. I realized, though, that this part of my journey was coming to an end. That I didn’t want to grow and work for someone else anymore for the next 20-30 years of my life.

The external why was all about empowering women. Women are underrepresented in business and leadership positions all over the world. We have many challenges to overcome to create the life and success we want. We do not want to compromise on our life and family, but for many years, that was “the way.”

However, in the current connected world, it does not have to be the way. Thanks to the internet and modern technology, we can run thriving businesses that create the income we want and give us the flexibility of time and schedule.

So as a business coach, I want to help women create such thriving businesses without overwhelm. Help them become the true leaders they want to be and, together with all of them, redefine what leadership means. Because so far, the definition most people subconsciously have has been defined mainly by men. As women, we can bring balance to it. The more of us are successful in business, the more this will change.

Tell us about your business and what makes you unique in your field.

I look at business coaching from a holistic point of view.

When I thought of how I can help my clients succeed, I knew that teaching them only business skills would not be enough. I have seen that over and over in my corporate career, coaching and developing my team members. They always needed more than just “hard skills” to succeed.

Although business skills are an essential part of my coaching methodology (marketing, sales, basic finance, clear messaging, and online content creation), I incorporated two other equally important pillars.

The first one is the mindset. Running a business creates a roller coaster of emotions. The “negative critic” that sits in us can be rampant, especially in the first few years. The thoughts such as: “Whom am I to be doing this?” “Why would someone buy from me when there are so many other?” “I will never figure this out” are normal but do not have to be paralyzing.

Growing a business requires courage, resilience, and confidence. So I help my clients make bold and effective decisions in their business (and life 😊) and teach them how to have their minds work for them, not against them.

The last pillar of my coaching model is high-performance. I help my clients create a balance between their personal life and business without compromising on growth and income. Becoming highly effective with your time, hyper-focused, and a master at planning and prioritization allows you to accomplish 10X as much in half the time what others can do. It’s all about creating good habits, and with those habits under their belts, my clients achieve great results.

What do you feel makes your audience special?

My audience is amazing and courageous women. They have stories and strength that sometimes they do not see themselves. They are passionate, loving, and caring.

Through their businesses, they truly want to help others and make the world a better place while ensuring their families are thriving.

They are leaders even if they don’t realize that in the beginning.

They inspire me and teach me every day. 

If you could magically give all of your community members one thing in this world, what would it be, and why?

Skills at managing their emotions – emotional intelligence.

When you are self-aware and can process your own emotions, you can intentionally direct your actions. Unfortunately, most of the challenges people face today with their health, relationships, finances, and careers stem from the lack of those skills. Many people react to things rather than taking intentional actions.

When you master processing and managing your emotions, you can create ANY result you want for yourself.

Has anything surprised you about starting a website?

Hmmm, I created my original website myself, and it’s been a while (over 2 years), so I do not remember exactly. But I guess how much work it required.

The design, content of the website, connection to other technologies, for example, appointment scheduling, email marketing provider, etc. Definitely, writing “About me” page was hard as I think we all have a hard time writing about ourselves, especially in the beginning.

Did you create your own website or hire it out? Do you use WordPress?

I am technology savvy so initially created my own website, but then over a year into my business, I hired a designer to upgrade it for me 😊.

I do use WordPress as my host and love them.

What advice would you give to someone who is thinking about starting their own business?

Just start. Don’t procrastinate as there are many ways you can go about it, and now is always the best moment to do anything.

Also, hire a business coach. Building momentum in our business when you start requires a lot of work and effort. However, you can substantially speed this process, avoid A LOT of mistakes and frustrations, and ultimately save money when you have an expert guiding you from the start.

If you could go back in time and do something differently, what would you do and why?

I would have hired a coach from the very beginning.

When I started, I was too terrified to even tell anyone I started my business and took too long to really become committed and realize that having someone by my side fighting for my dream as hard as I am is the best thing I could give myself and my business. 

Do you have an email list? If so, did you start it when you launched?

Yes, I do. No, I did not start building my list right away. I would say within the 6-9 months of starting my business.

Is this your only job? Did you launch your business while working another job?

I did launch my business part-time of even “third of a time” as I was still in my corporate career and doing an online executive MBA at the same time.

Building momentum in your business and growing it to the point when it generates consistent income takes time. So, if you have bills to pay and no savings to support you for that first period, I would not recommend quitting your job to start a business. It will just create a lot of unnecessary stress and also slow you down. People do not buy from desperate and “needy” businesses.

You can do both until you are ready to transition. I have helped a number of my clients get there.

How do you promote your site?

Social media, my FB Community, and email list by promoting my blog and soon podcast.

Who are your favorite bloggers or podcasts right now? 

Seth Godin for bloggers and podcasts Marie Forleo’s podcast and Online Marketing Made Easy by Amy Porterfield.

Is there anything else you’d like to share?

Yes, I am happy to share my free 5-day Diamond Effect Training that helps you look at your business (or even the business idea) from a different perspective. It offers many A-HA moments, and you’ll be able to make improvements and create tangible results out of it.

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