You know, the best part of my job is the amazing women business owners I get to meet every day. Candace was the first person who agreed to let me do a website assessment for her in exchange for me getting to ask her some questions about her business and let’s be honest, remember how to talk to people in a near-post-Covid world. She has so much energy and passion for her business Generational Wealth Credit Consultants. Her team educates and advocates for their clients and helps them build and repair credit.
I love Candace because she takes so much ACTION as a business owner! She has many pearls of wisdom for anyone just starting out, including thoughts on mindset, niche, and delegating. She told me in her interview she’s got big plans for growth and I can’t wait to see where she’s at a year from now. You can find Candace at www.generationalwealthcredit.com and on Instagram and Facebook.
When did you start your business, and why did you create it?
I started my business in July of 2020 after being furloughed in March of 2020. I knew the furlough would turn into a layoff (which it did in December), so I wanted to be prepared.
What do you feel makes your audience special?
Most of my target audience didn’t learn the ins and outs of credit and finances growing up. Once most of them did learn about credit (if they ever did), it was probably too late. The damage was done. They’re breaking a generational cycle of financial illiteracy, and that makes them special and courageous.
If you could magically give all of your community members one thing in this world, what would it be, and why?
Great credit! They’re rebuilding their credit profiles, and it’s a tedious process. Gaining the trust of lenders and banks again can take some time. I know they would be more responsible this time around. I wish I could give them all 850 FICO scores. *I picture the Oprah meme. You get an 850, and you get an 850, 850s all around.
Has anything surprised you about starting a website?
Yes, so much goes into it that you don’t even think about as a consumer. SEO, for example. I thought if I just launched my website, consumers would find me. I was so wrong, but more so misinformed.
Did you create your own website or hire it out? Do you use WordPress?
I used a template on Wix.
What advice would you give to someone who is thinking about starting their own business?
Some advice I would give is to know your niche and target audience. You will save yourself so much time and energy by not selling to everyone. Niche down and focus on those who would benefit most from your service/product.
If you could go back in time and do something differently, what would you do and why?
If I could go back in time, I would have worked on my mindset. Going from an employee to a business owner is a huge shift that I wasn’t mentally prepared for.
Also, I would have delegated and hired out tasks when I started my business. I could have saved so much time and more so money. I, of course, wanted to be hands-on in my business, so I wanted to learn how to do everything. That’s not a problem, but those tasks were not my gift or talent. When I took time to learn a task, it took time away from (me) doing something I’m actually good at.
Do you have an email list? If so, did you start it when you launched?
I’m slowly building my email list and emails.
Is this your only job? Did you launch your business while working another job?
Yep, I’m a full-time entrepreneur.
How do you promote your site?
Social media, ads, SEO, printed media, and word of mouth
Is there anything else you’d like to share?
Don’t be afraid to start your business. Someone out there needs your services and/or products. Do your due diligence but don’t wait too long. You may talk yourself out of starting.